INCENTIVE TRAVEL ADVISOR

BUSINESS EVENTS SYDNEY

Brief

Business Events Sydney was undergoing a renovation of their website in collaboration with digital agency Reactive. As part of the project, a dedicated Chinese microsite was planned to target the Chinese market.

Business Event Sydney China team was having issue with their potential clients and business partners accessing their website information.

Digital Solutions

Think China has worked with Business Events Sydney and Reactive to translate all relevant content and localise its new design for the China.

The Chinese microsite is also being hosted within China using scalable cloud solution. Think China has helped Business Events Sydney to procure their Chinese domain names and ICP recordal which is a legal requirement for websites hosted in China.

Think China has also established Business Events Sydney’s Chinese social media channels on WeChat and Weibo, and have presented a thorough Digital Marketing Strategy Report to its stakeholder to set its Chinese digital marketing strategy in the coming years.

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