L’ORÉAL AUSTRALIA would like to capture the Chinese global shopper market through digital channels for a number of its luxury brands.
Think China established presences for a number of L’Oréal’s luxury brands on Chinese social media platforms WeChat and Weibo. These channels provide consumers with product information and guide them to visit selected retail branches to experience the products. Entertaining and attractive content encourages fans to interact in meaningful conversations with L’Oréal’s brands.
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