WORLD LARGEST COSMETICS AND BEAUTY COMPANY

L'ORÉAL AUSTRALIA

Brief

L’ORÉAL AUSTRALIA would like to capture the Chinese global shopper market through digital channels for a number of its luxury brands.

Digital Solutions

Think China established presences for a number of L’Oréal’s luxury brands on Chinese social media platforms WeChat and Weibo. These channels provide consumers with product information and guide them to visit selected retail branches to experience the products. Entertaining and attractive content encourages fans to interact in meaningful conversations with L’Oréal’s brands.

LATEST FROM THINK CHINA  

  • Chinese Global Shoppers

    MORE 

    WeChat Data

    MORE 

    Daigou in Australia

    MORE 

    China Website loading Issue

    MORE 

  • Benefit from ChAFTA

    MORE 

    China Online Shoppers

    MORE 

    Chinese Outbound Tourists

    MORE 

    Who’s searching for wine?

    MORE 

  • Chinese Tourists Market

    MORE 

    China’s Traveller Profile

    MORE 

    Wine Export Market

    MORE 

    China’s Beer Market

    MORE 

Chinese Global Shoppers

MORE 

WeChat Data

MORE 

Daigou in Australia

MORE 

China Website loading Issue

MORE 

JOIN THE CONVERSATION