We share with you on the latest industry trends and best practices in Digital China disciplines in the ThinkBlog.



Tips to boost your social campaigns in China

When talking about social marketing campaigns, top-of-mind key words will be “KOL”,“data” or “traffic volume”. But few people are mentioning a hidden yet basic principle on social network.I’ll call it “value exchange”, which we believe all social marketing efforts should ...

by Frank Xu - May 27, 2019

How to Engage ANZ Daigou Shoppers

With a rising middle-class population and the ensuing high demand for higher quality products, China’s CBEC (Cross Border E-Commerce) market has maintained a fast and stable growth. Data from eMarket estimates that the retail sales value of the CBEC market ...

by Frank Xu - April 26, 2019


China KOL Strategy

Influencer marketing is a pivotal element in brand communications in China market as social media platforms are playing a dominant role in the life of Chinese consumers. Influencers, or known as Key Opinion Leaders (KOL) are becoming more powerful than ...

by Frank Xu - April 8, 2019


Marketing on Douyin (Tik Tok)

Which Chinese app has a true global influence? Which app is the most effective channel to connect the generation Z in China? What is the next must-have media platform for brands marketing in China? You may have WeChat in mind, ...

by Frank Xu - March 25, 2019


China Health Food Market Trend

China’s health food market is booming. The total sales of health food in mainland China reached RMB237.6 billion in 2017. By 2021, the size of the market is expected to exceed RMB300 billion. Who’s the core target consumer group for ...

by Frank Xu - March 25, 2019


Chinese Global Shoppers

2016 marketing insights to target Chinese global shoppers in Australia With so many businesses attempting to enter the Chinese market, many forget one important market – those Chinese global shoppers that are already in Australia. Reaching out to these global ...

by Benjamin Sun - February 13, 2016


WeChat Data

With more than 1.1 billion accounts on WeChat, the Chinese social networking app rivals Western platforms including Facebook and Whatsapp to be the biggest social media platform in the world. As WeChat develops and diversifies, so do the ways its ...

by Benjamin Sun - November 5, 2015


Daigou in Australia

The best Australian exporters to China aren’t who you’d think The China-Australia Free Trade Agreement (ChAFTA) will mark huge changes for Australian exporters to China. Selling online in China will become straightforward, allowing the simple shipment of goods through logistics providers or ...

by Benjamin Sun - September 6, 2015