We share with you on the latest industry trends and best practices in Digital China disciplines in the ThinkBlog.



Daigou in Australia

The best Australian exporters to China aren’t who you’d think The China-Australia Free Trade Agreement (ChAFTA) will mark huge changes for Australian exporters to China. Selling online in China will become straightforward, allowing the simple shipment of goods through logistics providers or ...

by Benjamin Sun - September 6, 2015

China Website loading Issue

Why isn’t my website loading in China? A China-friendly website is paramount to expanding your business to China, communicating with clients, connecting with potential business partners and collaborating with your staff. But it isn’t uncommon for the Chinese teams of ...

by Johnny Wong - June 27, 2015


Benefit from ChAFTA

Australia and China’s free trade agreement will mark huge changes to Australia’s exporters. Australian exporters from all areas – agriculture, fashion, wine, automotive parts, pharmaceutical industries will be clambering over each other to get their hands on Chinese shoppers looking ...

by Benjamin Sun - June 18, 2015


China Online Shoppers

Many Australian businesses enter the Chinese market without knowing enough about Chinese consumers. As a result, they attempt to enter the Chinese market based on assumptions of their target consumer instead of a fact-based strategy. Here are four things you ...

by Benjamin Sun - June 14, 2015


Chinese Outbound Tourists

The average Chinese traveller isn’t who you’d expect Although we welcome hundreds of thousands of Chinese tourists down under every year, we don’t have a clear understanding of the typical Chinese traveller, and as a result, we are wasting the ...

by Charmaine Wong - May 21, 2015


Who’s searching for wine?

The average Chinese consumer looking for wine isn’t who you think. China was ranked among the top three Australian wine export markets in 2014 with a staggering value of $A223 million following closely behind the UK (A$374m) and the US ...

by Charmaine Wong - May 7, 2015


Chinese Tourists Market

Chinese tourists choose Asian neighbours instead of heading down under Although Australia was the fourth most popular holiday spot for Chinese tourists during the 2015 Chinese New Year holidays, more direct communication with Chinese holidaymakers planning their trips could see ...

by Charmaine Wong - April 15, 2015


China’s Traveller Profile

3 Key Lessons to Attracting Chinese Tourists Down Under China is now the second-largest source of tourists to Australia with 95,400 visitors during January 2014, an increase of 24.6 per cent compared to January 2013, according to Australian Bureau of ...

by Benjamin Sun - March 20, 2015