The rise of the daigou landscape represents a huge demand from the Chinese market which will benefit large and emerging ANZ brands alike. The ANZ daigou community is driven by local residents, densely distributed within Chinese communities in large cities in Australia and New Zealand. This community is complex and constantly evolving with the momentum of the daigou market and its future growth potential highly fluid and difficult to predict. Opportunities and risks co-exist for brands within the China market and those looking to begin market-entry. ANZ brands need to pro-actively study, understand, educate and engage daigou shoppers to fully leverage their huge customer networks to drive growth in the China market. A balanced long-term China strategy, education and endorsement of selected daigou groups, customised supply/sales channel, consistent and authentic communication, and a product mix that reflects ANZ’s unique advantage are key factors that can contribute to long-term success.