In China’s digital market, the ability to simply collect customer data is no longer a competitive differentiator; brands must have the tools and expertise necessary to gain insights from that data. Chinese Web Analytics are essential for not only measuring, but also understanding your Chinese online performance. Without correct data tracking configuration in the Chinese market, it is impossible to assess the impact of your marketing strategy or identify weak points in your website design.

When compared with Western web analytics tools, local Chinese web analytics solutions provide better access, stability and integration with their local digital environment, including search engines, social media, and traffic sources. For example, CNZZ and Baidu Tongji provide detailed segmentation of Chinese localities. You can choose to segment your visits by province or city and analyse visits coming from different regions within China.

Although web analytics are not new for most Australian businesses, China’s great firewall and blocking of Google APIs and services means any users visiting your site would not be recorded by your Google Analytics install. This discrepancy is not about qualitative data, but quantitative data. As a consequence, not every visitor will be recorded by your Google Analytics. For international brands and Australian businesses in the Chinese market, the loss of this data can have an immense effect.

THINK CHINA‘s Chinese web and data analytics team provides client-focused full-service Chinese data and web analytics solutions. We offer a wide range of data, insights and action services that are specifically designed for the Chinese market. Our goal is to help your marketing teams implement best-practice Chinese data strategy and widen the conversion funnel with smart data-driven marketing. We help our clients choose the right web analytics solution, configure different platforms to measure what matters to the business, and deploy Chinese tag management systems for flexible implementation. By working closely with our clients, we develop a framework to deliver reliable reports that bring insights and trends to the foreground for Chinese analysis and decision-making. This China-specific framework can extend across your multiple websites, apps, other online channels, and integrate seamlessly with existing offline marketing campaigns.

THINK CHINA delivers customised training that is tailored to each individual organisation. We will not only teach you how to unlock the potential of your China digital intelligence and existing marketing programs, but also extend the capability of your marketing team with the latest Chinese data-driven knowledge and advertising techniques. Find our more about our training program.