Social media in China is vastly different from the rest of the world such as Australia, Hong Kong and Asia Pacific region. Popular sites such as Facebook, Youtube, and Twitter have fallen victim to the Great Firewall of China (GFW) and are not accessible from within China. When it comes to Chinese Social Media Marketing, you must use different tools to communicate with your Chinese audience on their own Social Media platforms, such as Weibo (equivalent of Facebook and Twitter in China), WeChat (mobile communication and private social networking app), Renren (equivalent of Facebook) and Youku (equivalent of YouTube). As Chinese consumers spend more time online, it is essential that you understand the type of engagement opportunities each Chinese social channel offers you.

When it comes to marketing your brands on Chinese social media, THINK CHINA is your on-the-ground partner especially in Australia, Hong Kong and Asia Pacific region. We help our clients to adopt the most appropriate social strategy, set up your social media presence, seed and publish content through the social channels and help them connect with their fans online. Whether it be through creating unique content, engaging with fans, pumping interactive competitions or managing your display advertising, at THINK CHINA, we know how to reach the hearts of your Chinese customers.

With our managed Chinese social media program, we take care of all areas of our client’s social media marketing initiative in China, from strategic planning, service delivery to reporting. We provide the unique ability to target prospective customers on almost every facet of their personal and professional lives, including Weibo and WeChat. This hyper-targeted approach to customer acquisition equips marketers with the tools to generate new business opportunities at a low cost with high returns.

THINK CHINA applies the extensive expertise of our coherent team in producing digital audits for your brand in the Chinese market. We deliver assistance in identifying the challenges of your brand’s online ecosystem and work together to tailor the audit specifically to optimise customer journeys and minimise drop-off, ultimately resulting in increased ROI. Find out more about our China Digital Audit Service.