Understanding consumers is always the starting point of a successful marketing campaign. We use both quantitative and qualitative methods to test Chinese consumer behaviour and attitude. Our research team has helped many clients identify their opportunities in the Chinese market, from a quick online survey to a large-scale consumer segmentation study. At THINK CHINA, we work closely with research institutes and specialise in conducting both quantitative and qualitative research on niche-market development, Chinese online consumer behaviour and product assessment. Our aim is to provide companies in the Asia Pacific region with a better understanding of your market, consumers and consumption patterns in China.