Think China proposed to invite Master Kevin to conduct a Master Class Event featuring the nature advantage of Thompson’s at the venue SkyCity in Auckland.
Think China managed all communication with the celebrity, from approaching, negotiation, shoot management, and social media engagement on the Master Kevin’s Weibo and RED accounts.
During the event, A Daigou KOL based in New Zealand and a nutritionist joined the panel discussion with Master Kevin, to discuss and share their health and beauty advices. KOLs and medias were also doling live broadcasting via Taobao livestreaming, and sole the Thompson’s products directly online.