To re-engage daigous with the brand and equip them with tools to influence China consumers, Think China proposed a Blackmores Super Brand Day event hosted in the Blackmores Head Office.
Over 100 VIP guests, include export distributors, Taobao store owners, gift store owners, and non-corporate daigous attended the Blackmores Campus Visit VIP Event.
Attendees went through the “Milestone” tunnel to experience Blackmores' 87 years of heritage & Blackmores story. Experts from Blackmores Institute shared the product benefits information covering Fish Oil, Bones & Joint Health, Beauty & Skincare, Pregnancy & Newborn ranges.
More than 20,000 audiences watched the event live streaming, and the follow-up media investment achieved over 300k impressions and 26k WeChat article reads.
A post-event survey was conducted, and most participants shared positive feedback on the event and were willing to promote Blackmores on their channels.