Think China developed content based on shared brand assets and customised for WeChat and phone viewing.
When a brief comes as a combination of multiple products without a series of brand assets, Think China refers to brand visuals and aligns the design or look-and-feel with the brand team to ensure the delivery meets expectations and is on-brand.
Instead of putting copy and visuals together as a simple layout, we apply various treatments/formats. It includes but is not limited to video, gif, music, carousels, slideshows, click, transparent slides, WeChat Mini Program insertion, WeChat previous articles links, MCQs etc. Consequently, articles become more engaging and surprising.