A Chinese influencer demonstrated QVB’s offline engagements and retailers within Chinese social and English websites. Think China managed all communication with the Chinese influencer, from sourcing, negotiation, shoot management, and publishing on the influencer’s Weibo and Little Red Book accounts.
WeChat Moments Feed advertising was used, with Think China managing all communication directly with Tencent through the platform’s approval process.
WeChat Media shared the campaign content with the target audience in Sydney through posts, WeChat Moments Sharing, and WeChat Group Sharing.
The campaign featured retail promotions and exclusive coupons to redeem deluxe samples for WeChat subscribers, driving foot traffic and increasing the brand’s WeChat subscriber base.