Multiple channels supported the CNY H5 game, including but not limited to KOLs, geo-targeting media, and live streaming that covered the Greater Bay Area Market.
Most channels redirected audiences to subscribe to the WeChat official account for initial acquisition. Once subscribed, game entrance on different Kiehl’s Hong Kong WeChat account positions will grab users to participate for conversion.
Think China came up with ideas, developed campaign strategy, provided social media and H5 game content. We also provided the tech support for the H5 game, which enabled clients straightforward communications and working processes during the whole campaign journey.