NATIONAL POSTAL SERVICE

AUSTRALIA POST

Brief

Australia Post would like to know more about the cross-border eCommerce landscape in China and how Australian products position against others. It would also like to create awareness among the Australia Chinese community on its services and Tmall store.

The Chinese ecommerce landscape is significantly different from the Australian one, and the expectation from the Chinese consumers towards overseas products are also different from similar Chinese products. It is a massive market will little quality data that is available to marketers.

Digital Solutions

Think China has designed a survey specific to cross border ecommerce for Chinese consumer, it had been distributed digitally to Chinese consumers. The result was then stringently tested against population statistics, and filtered through validate questions to ensure its quality.

Think China also sourced data from Alibaba data platform and look into traffic and sales of products in different categories, countries of origin, and price range.

Think China has also subsequently established Australia Post’s Chinese social media channels on WeChat and Weibo, allowing Chinese customers to enquire about Australia Post services online in Chinese. These channels also helps generating awareness for Australia Tmall Global store, keeping consumers on top of their Australian products.

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