Think China screens a list of KOLs based on their social persona, content quality, and fans engagement. From there, we shortlist a handful of KOLs and do video interviews together to ensure their tone and manner aligning with the brand image and positioning.
Upon confirming KOLs, we thoroughly discuss content format, whether it should be live streamlining, video/photo review upon store visit, and also the timing and media platform to publish the content, etc., to achieve optimal results.
Think China also works with Cartier Hong Kong on product and store highlights. Each KOL will only visit 1 POS with several products to feature in each post. With such planning, we help the brand cover all flagship stores and hero products without overloading each piece of content.